Nice head-relexation marketing by Taxipost

There used to be a time that our Belgian Postal service was slow, staff was unfriendly and the mailman was always drunk. But times are changing.

One of the departments that was privatized first is the parcel delivery service now called "Taxipost". At first, it was an independent organisation with a parallel distribution network working partly in competition with the mailman.
But since a few years, customers no longer need to choose between sending a parcel via the normal postal service (slow and cheap) or via Taxipost (a bit faster but expensive). Taxipost has matured and is now responsible for all parcel deliveries.



They had a few hurdles to tackle to compete with the likes of DHL, DPD and GLS, but today it's not a bad service: They provide online tracking (finally!), they have a pick up service complemented with a good network of drop-off points (called "Postpunt" -> supermarkets and other places that are still open after 5PM) and they simplified their pricing.

So it's nice to see that they are now working on cleaning up their dusty image with nice marketing campaigns. I just received a "head relaxation" device from Taxipost. With this humorous action, they want to show their business customers that it's possile to send out your end of year gifts without getting a headache. The promotion is aimed at small businesses, offering 10 shipping vouchers including a pick-up on location for only 60€.

It's good marketing, and they relied on the mailman to put their head relaxation device in my letterbox!

PS: they still suck for not redirecting the DNS records of http://depost.be to http://www.depost.be, but that's another story.