The makers of Kazaa and Skype did it again. They now released joost.com. The concept is simple:
Plain old TV broadcasting, supported by advertising
The difference is that they use the internet as a carrier. Cable companies see the value of their assets go down. Production companies line up to make distribution agreements with Joost.
Plain old TV broadcasting, supported by advertising
The difference is that they use the internet as a carrier. Cable companies see the value of their assets go down. Production companies line up to make distribution agreements with Joost.
The real differentiator to other initiatives like this lies in the technical implementation. Where previous attempts have failed to deliver the needed scalability whilst maintaining quality, joost.com goes the P2P route.
When you're watching a TV show, your PC is at the same time uploading that TV show to viewers near you. In this way, the central servers don't need to take all of the load. The more users there are, the more dense the network of streamers becomes and the better the service works. We know all of this already from the classical Kazaa-like P2P file sharing programs, but this time it is different. The joost.com technology manages to use P2P not only for download, but alos for streaming. It happens to be that streaming is something the internet was not designed for and that major scalability problems prevent effective broadcasting solutions of the internet.
If you have read the previouw paragraph you know the conclusion of this entry: Joost.com does for the broadcasting industry what Skype did for telephone: it changes the rules of the game.
http://www.joost.com
Invites are available here: http://two-perfect.blogspot.com/2007/05/peopleized-zude-and-joost.html#joost
No comments:
Post a Comment